Fashion, This Week In

Fashion brand: Afends

Oct 16th, 2013

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Byron Bay – sun, sea, sand, surf and miles upon miles of endless, well-dressed stylish characters. Bringing this undeniably Australian look to the UK, Afends is a brand devoted to fashion and lifestyle, promoting free-living by expressing themselves through art, music and adventure (head to their blog, www.afends.com/blog for a range of inspirational ideas). Created by an art-department director who completed a design degree and is a screen printer by trade. Afends designs with the philosophy ‘question everything’ in mind, leading the way rather than following the curve with their clothing.

 

Inspired by the designer’s experiences growing up and living in Byron Bay, the brands Spring/Summer ’13 collection combines eclectic style with classic cuts and high-quality fabrics. Think witty prints on Hawaiian shirts, chinos, branded caps and swim shorts for men, alongside lace dresses with collars, slogan tees and a particularly covetable leopard-print flippy skirt for women. Favoured in Australia by lovers of surf and skate brands, Afends also offers a range of 90’s-esque accessories including neck chains and backpacks, embossed with their signature prints.

 

A brand which doesn’t follow trends, Afends is the perfect destination for those wardrobe basics that you are unable to find anywhere else. Their range of casual, statement pieces is enough to make you want to jump on a one-way flight to Australia, simply to embrace the free-living surf culture they promote.

 

To view more of the new collection, click here for a short film of the women’s and men’s SS13: http://vimeo.com/72173835

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