Rookie Creative is a London based online magazine created by, for, and about Rookies. With a talented team of writers, photographers and graphic artists, the magazine combines thrilling aesthetics with insightful interviews. Rookie Creative profiles young creatives, entrepreneurs and innovators from all walks of life. The story is told through the person, not through their work, with the aim of using their trials and tribulations as rookies, as universal themes understood by all.


“Some of our readers may be fashion enthusiasts but not have any interest in sport or the Olympics. But when reading our piece on Charlie Turner, a young swimmer and GB hopeful, everybody no matter how disinterested in sport, can understand the struggle of having to give up any semblance of a social life for a sport for which you spend more money than you earn. It is the passion of our subjects that we believe ignites passion in our readers.” – Rookie Creative founder and creative director, Sacha Harrison.


From young musicians such as London soul singer Izo FitzRoy and her band the Royal Bastards, to Gabriella Boyd a new face on London’s contemporary arts scene, to florist Tattie Graham and swimmer Charlie Turner – Rookie Creative profiles the faces of emerging talents set to litter the pages of magazines and newspapers of the future.


Completing the package, Rookie Creative has an adventurous and inquisitive team of lifestyle writers that seek to discover all that is new, exciting and affordable for young Londoners to take part in. From restaurant reviews to ‘Live Cinema’ shows and a weekly music piece designed to expand readers’ playlists, RC is dedicated to introducing its community to new experiences.